We are strong advocates for client and customer gifting. This is because we have witnessed time and time again how powerful this tool is for your marketing strategy. Gifting to stakeholders that are critical to your business demonstrates appreciation and is key to locking in strong relationships. We often refer to this as corporate gifting or ‘Relationship/Relational Marketing’ and it is an excellent strategy to employ for your business but one to be approached with great thought and consideration.

Plan carefully to maximize the impact of the gift your are giving. Some great opportunities gift include:

• Surprise! Just because: consider gifting in off-seasonal (yet somewhat seasonal) occasions like thanksgiving and end of year.

• Lifecycle moments: closings, contract signings, and renewals are all significant relationship markers between you and your clients. As such, capitalizing on the opportunity to create greater impact will yield significant benefit for you.

• Recovery Gifting: no one is perfect, in the odd event that disruption occurs, a gift is a great way to show not only that you recognize and acknowledge your mistakes, but will also go beyond just rectifying to show how much you value the relationship.  

• Thank You!: for major transactions, thank you gifting is critical in turning happy customers into raving advocates.

Corporate gifts help mark important milestones and create a sense of having shared memorable moments, whether with clients, employees, or stakeholders. The end of a transaction is an easy opportunity to give but consider welcoming new clients, expressing appreciation to dedicated employees, and celebrating holidays. The right gift WILL create meaningful impact and creating these memorable moments with your recipient will foster relationships that are right for your business. This is why Corporate Gifting is the right choice for your organization.

Get in touch with us to create a gifting program that is right for you! Browse our website for a look at our standardized gifts or give us a call for something just right!