When it comes to corporate gifting, the holidays are an ideal time to strengthen business relationships, reward employees, and show appreciation to clients. However, with so many businesses giving gifts, creating a meaningful impact with your gift can be challenging. This is where shareable gifts come in—a category that allows recipients to enjoy their gift while sharing the experience with their colleagues, friends, or family. Prioritizing shareable gifts in corporate holiday gifting is a powerful way to stand out, foster connection, and leave a memorable impression on recipients.

Why Shareable Gifts Matter

Shareable gifts go beyond individual enjoyment; they bring people together, foster team spirit, and create moments that your recipient associates with positivity and camaraderie. In a time when workplace culture and team dynamics are more crucial than ever, these gifts provide an opportunity to foster goodwill and build stronger interpersonal bonds within teams and between clients.

Moreover, shareable gifts capitalize on the “social factor.” When recipients share a corporate gift with their team or family, it turns into a group experience—resulting in organic brand exposure and enhanced appreciation. This is especially meaningful during the holiday season, when people are naturally more inclined to celebrate together. With shareable gifts, companies not only meet the goal of giving but go a step further in creating a memorable, community-centered experience.

Benefits of Shareable Corporate Gifts

Strengthened Team Bonding 

  Corporate gifts are often viewed as a token of appreciation for the individual. But when gifts are made to be shared, they foster group interactions and allow teams to come together. Think about the difference between receiving a single bottle of wine versus a wine-tasting set designed for sharing. A shareable gift has a group-oriented purpose, encouraging conversations, bonding, and sometimes even collaboration.

Increased Brand Visibility 

Shareable gifts have an inherently higher visibility factor. When your recipient shares your gift with their team or clients, it turns into a miniature event, amplifying the impact and reach of your brand. For example, a beautifully packaged assortment of artisanal treats left in a break room makes your brand visible to everyone who partakes, enhancing the potential for positive brand associations with every bite.

Enhanced Loyalty and Goodwill 

Receiving a gift is delightful but sharing that gift can bring even more joy. This sense of shared pleasure is likely to be associated with your brand, cultivating loyalty and goodwill. When you provide a memorable gift that allows for inclusive enjoyment, you show thoughtfulness, generosity, and a strong understanding of the importance of connections—qualities that can translate into long-term business relationships.

Types of Shareable Gifts Perfect for Corporate Giving

Gourmet Food and Beverage Baskets

Food and drink have long been at the heart of holiday celebrations, making gourmet baskets an excellent shareable gift. Curate a basket with high-quality treats like artisanal chocolates, gourmet cheese, cured meats, coffee, or craft beverages. You can even customize these based on dietary preferences, providing a selection for vegan, gluten-free, or organic diets. A basket shared among a team or in a family setting is a gift that brings people together, sparking conversation and connection.

Experience Boxes 

Experience boxes allow recipients to share an activity together, creating memories in addition to providing material goods. Consider a wine tasting or cocktail-making kit, a virtual cooking class, or a themed “movie night” package with popcorn, snacks, and a streaming service subscription. These kits turn gifting into an experience, where your brand becomes associated with the warmth and joy of time spent together.

Game and Puzzle Sets 

Games and puzzles are perfect for creating moments of enjoyment and challenge. A beautifully designed puzzle or an engaging board game allows teams to unwind and bond over a fun activity, bringing an element of play into the work environment. Puzzles or games can also be chosen with the recipient’s industry in mind, further personalizing the experience.

Office Treats Subscription 

 For clients or partners who work in an office environment, consider a subscription service that sends shareable treats to their workplace regularly. It could be a monthly delivery of premium coffee, fresh fruit, or gourmet snacks. This gift not only provides an ongoing reminder of your brand but also creates monthly or even weekly occasions for the team to come together and enjoy. Ask The Gift Designers about the Shareable Snack Tray Service!

Eco-Friendly & Wellness Kits

The winter season can be stressful, especially in corporate settings. Shareable wellness kits—including organic teas, essential oil diffusers, and environmentally friendly candles—can help teams relax and recharge. You could also create eco-friendly “gift bags” with reusable straws, sustainable stationery, or even a mini plant that can be shared among coworkers.

Personalizing the Shareable Experience

While shareable gifts create positive group experiences, adding a touch of personalization takes the thoughtfulness even further. You might consider including a handwritten note with a heartfelt message or even customizing the gift to align with the interests or values of the recipient company. Personalization not only enhances the gift's emotional value but also strengthens the relationship by showing that your brand genuinely values the client or team on an individual level.

When curating shareable gifts, also consider any dietary restrictions, cultural differences, or preferences of the group receiving the gift. For instance, some cultures might not partake in alcohol, so having an alternative non-alcoholic option shows sensitivity and respect.

Finally, when you opt for shareable gifts, sustainability can become a part of the story you tell. Choose eco-friendly packaging, reusable materials, or products from sustainable brands. Not only does this demonstrate a commitment to responsible gifting, but it also aligns your brand with forward-thinking values that resonate well with today’s conscientious consumers. Shareable gifts that are environmentally friendly send a message that your brand is both thoughtful and sustainable, creating a positive impression that goes beyond the holiday season.

Make Your Gift Matter This Holiday Season

This holiday season, consider making shareable gifts the priority in your corporate gifting strategy. Shareable gifts create lasting memories, enhance brand loyalty, and foster a spirit of connection and celebration. From gourmet baskets to experiential kits, the possibilities are endless—and the impact on your relationships can be profound. By choosing to focus on gifts that people can enjoy together, your brand is not just giving a present but offering a joyful, shared experience that embodies the true spirit of the holiday season.

Be inspired to give Something Special for the 2024 Winter Holiday season! 

Browse our 2024 Winter Holiday Sneak Peek Catalogue HERE

Shop ALL GIFTS on The Gift Designers website.