Not just in your ‘moments of truth’ when they are really counting on you; most people step up in these instances.  Be reliable all the time. No matter how small or routine a customer account may start to seem, treat it like it’s the most important thing in the world

We’ve all heard about ‘under promise, over deliver’, but do you actually do it?  How much time do you spend thinking about this and the possible ways to make this standard practice in your company? If you exceed expectations, your customers will want to re-invest again and again, and likely