Strategy #5: Train Your Team in Sales and Service

I mean by sales and service professionals. Not just the way you’ve always done it. We can’t have product pushers, over-sellers, order takers, or anything other than dedicated SOLUTION PROVIDERS. Solution providers that really listen, consult and advise with the customer. Be

How can you engage on a personal level with your clients (as much as it’s appropriate for your industry)?  Relate to them based on their world – your buyer is a real person, with real interests, and real stuff going on just like all the rest of us.  Be genuine,

You have to invite your guests/clients to do business with you time and time again. Make it easy for them to shop and buy, and ensure they experience:

• Easy access to information
• Quick intake or order process
• Incentives and/or frequent buyer programs
• Frequent communication from you

It’s easy to reflect on

Not just in your ‘moments of truth’ when they are really counting on you; most people step up in these instances.  Be reliable all the time. No matter how small or routine a customer account may start to seem, treat it like it’s the most important thing in the world

We’ve all heard about ‘under promise, over deliver’, but do you actually do it?  How much time do you spend thinking about this and the possible ways to make this standard practice in your company? If you exceed expectations, your customers will want to re-invest again and again, and likely