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Your most valuable asset is your people. In 2011 studies showed that employees felt unvalued in their jobs. Another study from the Harvard Business Review shows that 58% of employees trusted strangers more than their boss. What causes a lack of trust and value? There is a perception that employers don’t know how to show appreciation to their employees.

As a leader, it is your job to inspire your employees to do their best. You do this by building relationships with your employees and fostering an environment of value and trust.

When you talk to other small business owners out there, you will find that many feel they are doing a pretty good job of bringing in new customers. But when asked how they are doing with nurturing those customers, most will admit they could be doing a better job. Ask someone what their average lifetime value of a customer is and what they are doing to increase that number and you usually get a blank stare and a shoulder shrug.

Nurturing your customers can not only encourage repeat sales for your company – These repeat customers can also become strong advocates and spread the word to new prospects about how amazing you really are!

Here are some sound strategies to turn your customers into customers for life = raving fans to bolster your bottom line.