Please note that we will be CLOSED for Family Day on Monday, Feb 18.
Any orders placed on that date will be processed for delivery on Feb 20. Thank you!

Strategy #3:  Quit Being an Order Taker

You have to invite your guests/clients to do business with you time and time again. Make it easy for them to shop and buy, and ensure they experience:

  • Easy access to information
  • Quick intake or order process
  • Incentives and/or frequent buyer programs
  • Frequent communication from you

It’s easy to reflect on all the ways being an ‘order-taker’ can hurt organizations in the area of sales, but few stop to think that being an order taker is actually making them less of a great service provider as well. And less service means significantly less chance of repeat business and customer retention, let alone have them ‘begging for more.’

Remember what Henry Ford said: “If I would have asked my customers what they wanted they would have said a faster horse!” Our customers deserve to be aware of all our offerings and product/service lines. Some simple ways to move away from being an order taker to solution provider include:

  • Have a “If this then that” list for every product or service in the company, and make sure the customer receives your consultation or recommendation of what goes well with what, etc.
  • Invite your customers to try your new product lines/services
  • Have scripted point of sale questions
  • Invite the customers to complete post sale surveys indicating potential future needs
  • Care!

– The Gift Designers Team