It’s trade show season soon, and we want to help you plan your best exhibit ever! Here are the top tips taken from our friend and trade show expert Joanne Ruston, with Speedpro Signs (Calgary NE): Before the Show: Book your booth ahead of time. Booth space can be limited, so plan ahead, book the…
When growing your business, you’ve probably heard of the good ol’ 80/20 rule. It has been proven that 80% of your business comes from 20% of your customers, and that loyal customers are cheaper to retain than new ones are to acquire. Well if that’s the case, then wouldn’t you do just about anything to keep…
In order to ensure that your Stampede event is a success, you need to develop a winning promotional strategy. This means identifying your audiences, your key messages, and the best tools for getting those messages to your audiences. So, put on your promotional hat and boots and let’s go! Think Outside the Pancakes and Burgers…
Gratitude is one of those things that sounds cliché, but how often are you actually aware of how much you end up criticizing others or thinking negative thoughts within your business? Being mindful of this can make a profound impact on the way you approach people and situations on a day-to-day basis, which directly influences…
Planning to give at Christmas time? Bah Humbug! With over 16 years of gift giving experience at The Gift Designers, we’d like you to consider the reasons why giving at Christmas for your company may not be the ideal time to express your sentiments. No, we’re not being a Scrooge! We just want to look…
Work to be a culture-centered and principled company. A place where everyone who enters your company’s sphere can expect the same treatment, values, beliefs, and overall experience. When factors such as price and variety can contribute to similar looking companies, culture and values will often make one company stand out among the rest. Why not…
Employees are unarguably the core of a successful company. Recognition plays a big role in employee satisfaction levels, which leads to personal growth, retention, and increased productivity and engagement. In fact, one of the main reasons why employees leave their jobs is because they feel under-appreciated! How do you foster an environment of positive affirmation…
Admit when things go wrong. Admit when you’ve made a mistake. Nothing urges a customer more to leave than hearing excuses and reasons about why things went wrong. And then get busy making things right. “We were in the wrong and here’s our plan to make it RIGHT!” When things go wrong, do not shy…
Receive objective feedback from a third-party expert in executing customer interviews. The investment of hiring a third-party expert impresses the majority of customers, and gives you critical insight and information that will lead your customers to becoming happier than ever before. Only 4% of dissatisfied customers will actually complain. Does your customer feedback program enable…
Strategy #6: Express Gratitude Consumers always have a choice who they buy from. That’s why it’s important, no matter what size company you have, you find a way to stand out. One highly recommended way to retain your current customers and attract new ones is to look for creative ways to say thank you! Besides…