Another day and another opportunity to celebrate. So why not beer? August 5^th marks International Beer Day and we are here to inspire the celebration. Here are some reasons why people, not just men, love beer.

Feel Good. Did you know that beer can actually make you feel good, even when there is no alcohol involved? Based on scientific research, beer itself, triggers a dopamine hit to the brain. Again, with or without alcohol in its content, for some people, beer makes you feel pretty good!

Unique Flavour. People like what they like. Beer may not be for everyone but for those for whom it is, they REALLY like it. Many will find beer to hold a bitter, unpleasant taste, but there are also many who find the cold, crisp, bitter beverage to be wonderful. Beer holds a complexity in flavour and multidimensional sensation to the palate that attracts its consumers.

Health Benefits: there are a few interesting ones. Beer is rich in antioxidants containing iron, calcium, fibre, protein, and vitamin B making it more nutritious than most drinks. It can also help in lowering bad cholesterol and may even help you prevent kidney stones.

We are not giving you a free pass to go nuts and down a keg. Our hope is that you will always find every unique opportunity to give, and every reason to celebrate. Give someone the “gift of beer”! Stumped on what that could look like? Want to make it more meaningful than just purchasing someone a 6-pack or tossing a can to a buddy? Get in touch with us, we have some pretty creative ways on how you can give and celebrate beer with those you treasure 😉

“Life & BEER are very similar; chill for best results!” - unknown